Lead Generation Service
Definition
A lead generation service connects homeowners requesting work with vetted contractors in their area. Major U.S. platforms include Google Local Services Ads (LSA), The Home Depot's Pro Referral, Houzz Pro, Angi, and Thumbtack — each charging contractors per lead, per click, or as a subscription.
Common Questions
Real-World Example
You'd see this when CRM Services receives an inbound flooring inquiry through Google LSA — the homeowner's intent is verified by the platform, and CRM Services responds with a same-day quote.
Why It Matters
CRM Services receives qualified leads from Google LSA and Home Depot Pro Referral, both of which verify license and insurance status before activating a contractor account.
Related Services
Related Terms
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